You’ve spent hours writing and editing your blog, making sure every sentence is crafted just right. “People are going to get SO much out of this,” you think to yourself. You wait for all the effort to mean something, constantly refreshing your screen to see how many views you’ve gotten. But the longer you wait, the more you realize that hardly anyone is reading your blog. And to make it worse, social media algorithms aren’t delivering out.
If you’re writing a blog WITHOUT using SEO techniques, its time to switch tactics, because when you learn how to get your blogs to rank it’s a game-changer!
5 Blog SEO Tips and Tricks
The only way a blog can make an impact is if it reaches its intended audience. When a blog pops up in search, it produces instant traffic. Here are 5 blog seo tips and tricks to get your blog to rank:
1. Use Links
Internal Links. Google uses links to crawl websites. This means you should take advantage of links as much as possible by linking your blog to other blogs and webpages within your site.
External Links. Link to external sites that show authority on a topic, but be sure that you aren’t competing for the same keywords.
Backlinks. When a website with authority links to your blog, it tells Google and other search engines that your blog is credible. Backlinks are a huge part of getting your blogs to rank, so make sure you are reaching out to industry authorities.
It’s so important to include keyword phrases that people are ACTUALLY searching for in your blog posts. Don’t try to guess, research it. By using free tools like Google Trends, Moz’s Keyword Explorer, Google’s Keyword Planner and more, you’ll find out exactly what your audience is searching for. This helps you to not only include the correct keywords, but also to help you write the best content for your audience. Limit how many times you include keywords in your content so Google doesn’t think you are “keyword stuffing.” (3 is generally perfect for a short blog.)
Long-tail keywords. If you want to rank, make sure you are using keyword phrases over a simple keyword that’ll have millions of pages competing. When you decide on a keyword phrase, check to see if anyone else is competing for that exact wording. There are plenty of keyword phrases that don’t have exact matches, and that’s where you can swoop in and get your blog noticed.
Related keywords. Google knows that you are writing on topic when you include related keywords. This has become a necessity so be sure to include other keywords related to your blog.
3. Headings, Numbering and Bullets
Keep your blog user-friendly by breaking up paragraphs with headings, numbering and bullet points. Google very much cares about the reader experience, and by breaking down your concept, you make it easier to understand and digest.
4. Meta Data and Alt Text
Customize your meta titles and descriptions to reflect the content of your article and be sure to include your keywords.
When you edit pictures in your blog platform you should see a box for alt text. Be sure to write what the picture is about and include keywords if possible in your description. For example, if I’m writing a blog about how to build a farmhouse coffee table, I will include an image of the completed farmhouse coffee table and in the alt text write something like “farmhouse coffee table” so that Google knows what that image is, and how it pertains to my article.
5. Write Good Content
While this sounds broad, and hardly like a tip, it’s actually the MOST important thing to remember. Writing thorough content that answers your audience’s questions, and helps them relate to you or your brand is the best way to get Google to notice you. Don’t just throw up a blog or a sales message in the guise of a blog. Be sure you are providing value and building audience relationships.
Jamie Barber is a content consultant and business coach. Matt and Jamie teach business owners how to create brand legacies and grow their audiences through content.