Category Archives for "Uncategorized"

February 7, 2019

Don’t Just Spout Facts, Tell a Story!

Who is the character in your story?Just like a story has a character, your blog will have a character.  Who is telling the story? You should hear their voice when they’re telling it. It can be you, it can be a case study, it can be a customer, it can be an employee, it can […]

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February 5, 2019

7 Mistakes Marketers Make with Facebook Video

Facebook video is quickly becoming one of the most valuable marketing tools available. By 2016, more than 100 million hours of video were viewed on Facebook per day. Just imagine what it’s like now! Not all videos are created equal though, and just because your video is out there, there’s no guarantee it will get the […]

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January 21, 2019

3 Reasons Why the Gillette Ad Didn’t Work

angry man responding to Gillette ad

The new Gillette ad that piggybacked off of the #MeToo movement, left Gillette’s audiences uninspired. In fact, it made them downright angry. Surprisingly, I think it has much LESS to do with the topic than HOW it was presented. Since I’m in the business of helping brands learn how to use storytelling to their advantage, […]

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