Category Archives for "Uncategorized"
Who is the character in your story?Just like a story has a character, your blog will have a character. Who is telling the story? You should hear their voice when they’re telling it. It can be you, it can be a case study, it can be a customer, it can be an employee, it can […]Read More
Facebook video is quickly becoming one of the most valuable marketing tools available. By 2016, more than 100 million hours of video were viewed on Facebook per day. Just imagine what it’s like now! Not all videos are created equal though, and just because your video is out there, there’s no guarantee it will get the […]Read More
Everyone is creative – yes, you too!Whether you think you’re creative or not, guess what? You ARE! Creativity is in every single one of us. It’s just all about getting out of our own way. It’s time to stop putting up roadblocks that get in the way of our own natural intuition and creativity. It’s stopping us […]Read More
The new Gillette ad that piggybacked off of the #MeToo movement, left Gillette’s audiences uninspired. In fact, it made them downright angry. Surprisingly, I think it has much LESS to do with the topic than HOW it was presented. Since I’m in the business of helping brands learn how to use storytelling to their advantage, […]Read More
Stan Lee passed away this week at the age of 95. I’ve been lucky enough in my life to interview a lot of famous Hollywood people over the years. Most of my career is in digital media at high volume content shops like Business Insider and New York Magazine. I’ve interviewed Mark Hamill, Anne Hathaway, […]Read More