February 7, 2019

Don’t Just Spout Facts, Tell a Story!

Who is the character in your story?Just like a story has a character, your blog will have a character.  Who is telling the story? You should hear their voice when they’re telling it. It can be you, it can be a case study, it can be a customer, it can be an employee, it can […]

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February 5, 2019

7 Mistakes Marketers Make with Facebook Video

Facebook video is quickly becoming one of the most valuable marketing tools available. By 2016, more than 100 million hours of video were viewed on Facebook per day. Just imagine what it’s like now! Not all videos are created equal though, and just because your video is out there, there’s no guarantee it will get the […]

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January 21, 2019

3 Reasons Why the Gillette Ad Didn’t Work

angry man responding to Gillette ad

The new Gillette ad that piggybacked off of the #MeToo movement, left Gillette’s audiences uninspired. In fact, it made them downright angry. Surprisingly, I think it has much LESS to do with the topic than HOW it was presented. Since I’m in the business of helping brands learn how to use storytelling to their advantage, […]

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December 18, 2018

How to Write an Informative Blog that Engages Readers

how to write an informative blog that engages readers

You’re sitting down to write an informative blog post to bring value to your audience, but you’re wondering how the heck to make it engaging. Sure, you’re a decent writer. You know that you should break up your blog by ideas, with subheadings and bullet points for easy reading. You know you need to capture […]

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December 10, 2018

5 Blog SEO Tips and Tricks

lost found search - blog seo tips and tricks

You’ve spent hours writing and editing your blog, making sure every sentence is crafted just right. “People are going to get SO much out of this,” you think to yourself. You wait for all the effort to mean something, constantly refreshing your screen to see how many views you’ve gotten. But the longer you wait, […]

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November 19, 2018

Use This Content Marketing Strategy Framework To Grow A Business

Content Marketing Strategy Framework Infographic

The world of marketing is shifting. Because we’re bombarded with so many ads, we’re starting to repel the very idea of sales messages. That’s why it’s so important to reach people through valuable content. 7-figure businesses know the value of building relationships through copy, and have a comprehensive content marketing strategy. I’ve put together this […]

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