Before you figure out how to create a video blog that gets traffic, you need to decide what kind of content you are actually trying to make and who you are trying to reach.
Ask yourself fundamental questions like why is this a video blog in the first place? What's the advantage video can provide? Obviously there are many advantages to creating content in video form rather than a written blog. While you won't always get as much of the Google pickup, the internet, in general, is favoring video right now. It is particularly effective on Facebook where video shoots up the algorithm at rocket speed. We are also seeing it increase in popularity across all social media platforms, not to mention YouTube!
When you create a piece of video content you get the distinct advantage of being able to use that piece of video across multiple platforms on the internet which is a huge advantage. But don't just make a video blog for the sake of making a video blog! Have a reason to be visual (but don't overthink it either).
Also try not to get caught up in the video blog versus "vlog" debate. At the end of the day it's all about your goals. Typical "vlog" style is selfie-sticking around while your face is on camera speaking to the audience (ask me sometime about when I interviewed internet superstar Logan Paul and he was constantly vlogging with a selfie stick every moment our own cameras weren't rolling!).
At the end of the day if you've chosen the video medium, the audience, and the kernal idea, the actual presentation will start to seem obvious.
Picking a visual style for your video blog
As I just mentioned "vlogging" in the traditional sense of selfie sticking around town is not the only way to create a video blog. As with everything else in the world of content creation, the first thing you need to do is really think about who your audience and brand are, and how they intersect.
The best thing you can do is make sure that you pick an aesthetic that you can consistently stick to for every video blog you create. The more consistent you are, the more people will start to become brand loyal and will actually look forward to your videos!
If that's you on camera with a selfie stick, great! I'm just saying it doesn't have to be, the biggest thing is the brand you're trying to create, and how visual storytelling through video helps tell your brand story.
Here's a checklist to make sure you are ticking all the boxes you should be as you choose and stick to a visual style for your video blog:
- Lock down your fonts, visual "tone", and colors and make them consistent through every video!
- If you are creating "episodes" of some sort, again make the format consistent, but still optimized for the platform you are putting it on.
- Even if you're using a phone to shoot it's important to still try your best to make it look good! I recommend downloading the Filmific app or Pro Movie which are super powerful and cheap iPhone apps that replicate a lot of DSLR features.
Getting traffic to your video blog
OK so you have all the "art" and brand down, now how do you get people to actually consume it. Again, a simple checklist is the best way I can help here.
- Make sure your SEO is locked down on the site. Even if you have a video in there, have all your keywords on point and write at least 300 words to accompany the video in the blog. Here's a resource that will help with the SEO side of things.
- Adapt the video to fit the platforms you are posting it on. On Facebook do your best to cut the video in square (1:1) format, on Youtube make sure it has a great thumbnail with the headline on it, and for Pinterest make sure it's under a minute (and again, in square format)
- Boost smartly. If you do decide to put a little but of money behind a video on social media try not to boost from the front end on most platforms. Go into the ads manager backend so you can narrow down your audience.
And that's it! Go forth and create incredible video!!