Want to Make Viral Social Video That Will Make Your Brand Famous?

With ZERO Video Experience Required?!

Answer this for me, entrepreneurs, social media managers, and content creators ...

What if there was a simple, plug-and-play, no editing skills required, method you could follow to give every single video you made the chance to go viral - instead of fumbling around, getting frustrated, and 'seeing what sticks'?

Would that, at long last, finally make you stop avoiding video, and instead confidently move your brand into the cutting edge of the internet?

Why Now for Video?

Because if you wait any longer, you might just be eating everyone else's dust. Consider the facts ...

  • 81% of businesses use video as a marketing tool — up from 63% over the last year.
  • Social video generates 1200% more shares than text and image content combined.
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
  • Mobile video consumption rises by 100% every year.
  • By 2020 there will be close to 1 million minutes of video crossing the internet per second.

Not to put too fine a point on it, but the numbers speak for themselves.

You either know how to do social video well, or - you're behind.

So Here's the Big Question You Need to Ask Yourself ...

Am I OK being behind ...

Is my brand going to be OK, working from behind ...

Will I make this an opportunity to win, or to kick another can down the road, declaring that video is just. too. hard.

Guess what. It's not. And I just made it a LOT easier.


social video accelerator


Matt johnston

The only viral social video 'plug and play' system that exists on the internet, taught by one of the editorial leaders that trail-blazed this content online

“Very few people I've ever met understand social video as much as Matt Johnston. Recognizing the stories that connect with digital audiences and packaging them accordingly is an art form he understands intuitively.

Tom M.

Former Student

I've Spent the Last 10 Years of My Life Perfecting This Methodology Through Thousands of Videos and Billions of Views

This program will change the daily lives and careers of:

Entrepreneurs who have a perfect brand for video but feel completely disconnected from the possibility of actually making the video content they need to make to get massive attention

Social Media Managers with clients or employers who demand video, and want you to handle it all - problem is - you have no idea what video to make, and how to make it!

Content Leads in businesses with an aggressive PR or Marketing plan that has a clear hole in its strategy when it comes to video - because nobody seems to know how to do it

the hero system

The Hero System is the result of that decade of work. It's a predictable, proven, results-driven strategy to get as many eyeballs on your social videos as humanly possible. It takes brands from zero to hero, or hero to superhero - sometimes overnight.

how it works



the idea factory

To starting making video, you have to know what content to make first, right?

I'll teach you my proven SEED system that identifies the type of content that goes viral specifically for your brand, and how to marry that with video content that will be simple to produce.




Every great video starts with a great blueprint.

All my most successful social video scripts follow a very specific methodology which I'll teach you how to implement, with an eye towards production.




This is where the magic is made. I'll teach you how to bring these scripts to life without needing any video editing skills using new tools now available to everyone.

For advanced folks who do have prior video editing skills I do have a special training section on creating these in Premiere and After Effects, if you are so inclined!




OK you've made your video ... now what are you going to do with it?

We'll go over the best practices for posting video on the major social platforms, going over what copy converts best, and how to repurpose content for different platforms.

Matt's knowledge is superb and brainstorming on content is a blast. Having worked with Matt, he has helped us to better understand how to create high value content to crush our client goals this year as well as help us develop an excellent framework to work with.

Russell Masters

Creatively Disruptive

social video


($2,294 Value)

  • Full suite of training to ideate, produce, and distribute viral video to social media
  • Get access to and learn to leverage the exact system I developed at NowThis, Business Insider, and New York Magazine to give every single video a good shot at going viral
  • Regular live video calls with me (Matt!) to help you tailor the program specifically for your brand
  • A Secret Facebook Group just for our community filled with people just like you - they want to learn to become social video masters in a way that's easy, inexpensive, and doesn't require expertise
  • ACT NOW BONUS: 1 on 1 direct consultation call with me to go over your specific goals with the program and how to maximize them
  • 30-day, no questions asked, guarantee

Altogether, that's a total value of $2,294

BUT - since this is the first time I have ever offered this training publicly, I am extremely eager to get you into this program and start sharing the huge wins that you will get ... so I am offering this special launch price of just:

3 Payments of 



  • Full lifetime access to the course materials
  • Secret Facebook Group
  • Regular live groups calls
  • A community of people just like you
  • 1 on 1 session directly with Matt
  • 30-Day Money-back Guarantee

30 Day Money-Back Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. While I know you won't feel this way, I want you to know that if you don't feel like you got what you wanted here, we'll give you your money back, no problem.


How long is the program?

Do I need to know how to edit video?

Is there a community?

Will you teach me how to make YouTube videos too?

Still not convinced?

Do you believe it's possible that producing your own video the right way can have a huge effect on moving your business or career forward?

Have you ever felt that your lack of prowess in social video is really getting in the way of your own success?

Are you thinking right now that there is no one more qualified than Matt, based on his experience and what you know about this program?

Are you hoping that this price will last long enough to make a decision?

I completely understand, I feel the same way when I am singing up for online courses myself ... weighing the costs and benefits in my mind, doing the money math, trying to visualize what would change for you after spending six weeks with me learning this stuff ...

I want to promise you some things here.

I 100% know that there is nobody else on the internet who can offer you what I can when it comes to social video. I know it sounds cocky, but it's really just confidence! I am the only person to ever leave executive positions in social video at NYC's biggest online publishers to teach those tried and true methods to people just like you who deserve to know how to crush it in the same way.

I have worked with so many people that are in your position right now. You feel the social video should be a tool that's in your arsenal but instead you feel lost. This program is literally built for you!

I would LOVE this price to last forever! But it's only for the launch! The value is so high, I just want to get as many people in here as possible at the beginning, but if you don't sign up now please just know it will cost a lot more later.

On top of all that you get 30 days to try it out with our Money Back Guarantee!

3 Payments of 



  • Full lifetime access to the course materials
  • Secret Facebook Group
  • Regular live groups calls
  • A community of people just like you
  • 1 on 1 session directly with Matt
  • 30-Day Money-back Guarantee

This is uncomfortable for me to talk about ...

But I want to be real with you, because I know a lot of folks will visit this page and will find some reason, maybe even a limiting belief, that is stopping them from taking action.

Since I am such a huge believer in mindset, I want to help you understand what it could mean for you if you do leave this page now without moving forward.

There's a very good chance you'll come back to me in a few months, after you've seen your competitors have a few viral hits, and want to get into the program because of client or employer pressure - but find that it's much more expensive and then have a whole other problem to deal with. Chances are you'll join us and fork over a lot more cash.

The bottom line is if you want to be competitive within your niche or career on social media, you need to know how to leverage the power of video.

If you ignore this extremely rare offer today, you'll simply not move forward - or worse - you'll move backwards while your competitors get savvy.

This could cost you thousands of dollars in your career for an investment that costs a fraction of a fraction of that.

We charge thousands of dollars to make the type of content I am going to teach you to make - money you could easily save by not outsourcing this work (which will take you very little time once you master it). And money you can MAKE if you ever wanted to sell it as a service (or you wanted a leg up getting a job in social media - if that's you this program will literally change your LIFE).

I'm going to level with you.

You have nothing to lose here - all the risk is with me. I'm giving you a 30-day money back guarantee, if you aren't happy with the purchase. And this is an investment that will likely 10X itself in literally weeks - at a price that will never, ever be this low again. If anyone stands to lose anything here, it's certainly not you.

I just want to help as many motivated content makers as I can here in the launch group.

If you sign up TODAY you will get

- Full Lifetime Access to the course materials

- A Bonus, free 1 on 1 session with me to brainstorm video for your brand

- Live Group Coaching Calls with me

- A Special Community of people just like you who are trying to crack social video too

- An Exclusive System to go viral with video on social that your competitors, trust me, do NOT know (because I've never taught it publicly before)

If you're ready to finally step into the possibility that you can be more than you are right now, and future proof your social media presence - I'll see you inside.

Let the Great Work Begin.