Tag Archives for " Gillette "

January 21, 2019

3 Reasons Why the Gillette Ad Didn’t Work

angry man responding to Gillette ad

The new Gillette ad that piggybacked off of the #MeToo movement, left Gillette’s audiences uninspired. In fact, it made them downright angry. Surprisingly, I think it has much LESS to do with the topic than HOW it was presented. Since I’m in the business of helping brands learn how to use storytelling to their advantage, […]

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